About us

Real chefs don’t cut corners. Not in the kitchen, not with their ingredients, and definitely not when it comes to what they wear. Since 1986, the most relentless, obsessed, and passionate chefs have turned to Le Nouveau Chef. Why? Because it fits like a dream, looks sharp as ever, and is built to last, without trashing the planet. Stylish, sustainable, and uncompromising.

When you choose Le Nouveau Chef, you’re not just wearing a uniform. You’re wearing the ‘H’, a badge of Honour. It’s more than a logo; it’s a symbol that says you’re part of something bigger: a global tribe of chefs who live and breathe the craft. We’re all chasing the same thing: to challenge harder, to create better, to elevate the game. That little ‘H’ has been our calling card for nearly 40 years. It’s a promise of quality, class, and a refusal to settle for anything less. So, suit up in chefwear that works as hard as you do. Gear that moves with you, not against you. We’ve already made the right choices, so you can focus on what matters: the food, the craft, the passion.

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Quality, Innovation & Mastery

Le Nouveau Chef is built on three pillars: quality, innovation, and mastery. It’s not a checklist, it’s a feeling. Wearing our garments feels like stepping into a perfectly prepped kitchen: you feel ready, proud, and part of something. For seasoned professionals, it’s about trust. For the new generation, it’s about energy, progress, and the belief that greatness is within reach. Either way, we’ve got your back, so you can focus entirely on the food.

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Heritage & Future

We don’t just talk about where we come from, we show where we’re going. Of course, we have a heritage: a history of craftsmanship and innovation dating back to 1986. But that’s only the foundation. Our brand is about constant renewal. While others follow, Le Nouveau Chef leads. We don’t just make chefwear; we define it.

Community & Family

We’re not just a family business, we’re a global movement. That small ‘H’ logo on your chef jacket? That’s our symbol of pride, quality, and shared purpose. It represents a community of chefs who know what it means to perfect their craft. Collaboration, dedication, and a deep-rooted passion for the profession, that’s the heartbeat of Le Nouveau Chef. Wherever you cook, you’re never alone.

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Autonomy

We don’t tell you how to work, we give you the freedom to forge your own path. This is clothing for chefs who challenge the status quo and walk their own way. In service, we’re always one step ahead. We anticipate your needs before you even know them, delivering not just clothing, but an experience with unmatched care. At the same time, it’s a masterpiece of design: innovative, functional, and attuned to its wearer. Our clothing is your co-pilot, made to work as hard as you do, because we believe you deserve nothing but the best.

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Inspiration

Inspiration starts with what you wear. Our garments are designed with attention to detail and deep respect for the craft. Every element, every stitch is a conscious choice, an invitation to think differently and cook fearlessly. We don’t just make clothing; we set things in motion, spark ideas, and honour the people who carry this industry. Always with respect for the craft and the community.

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Boldness

We make a statement, without shouting. We’re bold, but not reckless. Confident, without being arrogant. Our garments adapt to who you are no matter your style or the kitchen you work in. This is chefwear that doesn’t limit you: it grows with you, moves with you, and gives back the energy you put in. Bold where it matters, flexible where it’s needed.

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